Zumba - Integrated campaign

Less January. More Zumba.

Forget everything you’ve ever known about January; its dull diets, cold wet runs and depressing blues. This is Zumba; fun, uplifting, high-energy, and surprisingly addictive.

By capturing real Zumba-goers sweating and smiling their way through a real class, sceptics were encouraged to stick their middle finger up to January norms and prove that New Year’s resolutions can – and will – be kept.