Toni & Guy - Integrated campaign

Project de-clone

Project De:Clone was launched to help the nation find and express their individuality through a series of TV adverts and social projects. This idea was inspired by something Vivienne Westwood once said: “We are so conformist. Nobody is thinking. We are all sucking up stuff. Everybody looks like clones”.

Involvement: Concept creation – everything from the idea to how it would roll out across different platforms. The project was handed over when leaving the agency to bring this vision to life.