100% Natural Beach Bar
Corona is made from 100% natural ingredients. To bring this message to life, we worked with DAVE out of Colombia and Draftline in the UK to design, build and launch the 100% Natural Bar, which was made from all-natural materials.
Consumers were targeted through localised social media to come and visit the bar. It generated considerable PR and attention over numerous media outlets.
Cannes Lion nominee 2022
Free Range Humans
Corona launched a competition across social media to win a year’s paid leave to travel the world. We created Instagram stories that targeted consumers who were sick of scrolling, and LinkedIn posts targeting those looking for new jobs. These worked alongside Facebook posts to reach regular Corona drinkers.