Valspar - Brand creation & 360 campaign

Colour Outside the Lines

Why should ceilings be white and floors plain? Why can’t pink go with red? To launch Valspar in the UK, this campaign encouraged the nation to throw away the rulebook and 'Colour Outside the Lines'.

It took on Britain’s more established paint brands with a playful, imaginative and empowering message.

TVC directed by Joanna Bailey.