Samsung
In April 2022, we joined BMB as creative leads on Samsung’s Content Centre. During our nine-month contract, we managed everything from the BAU to global product launches, alongside a number of social-focussed campaigns. We also developed a new platform that would give Samsung a name in the gaming sphere, whilst managing photo shoots and overseeing junior creatives and designers.
#DoItEco
Lauch video
Last autumn, Samsung launched a range of sustainable accessories to appeal to the Gen-Z audience. We created #DoItEco, encouraging tech lovers to do their thing, the eco way.
To appeal to the younger demographic, we worked with a high-energy music-video director to create a dynamic, engaging video – finger tutting and all.
Social content
To tell the eco story behind Samsung’s sustainable products on social channels, we took well-known TikTok trends and transitions and transformed them with an unexpected twist.
Content Centre
Two of our biggest responsibilities for Samsung’s Content Centre were creating campaigns for their quarterly sales event 'Samsung Festival' and directing and overseeing multiple product photoshoots.
