Durex - Pitch wins / Digital
The naked box
Let’s talk condoms. Or perhaps not – if you’re a teenager. The challenge was to make the ‘embarrassing’ topic of condoms less of a taboo subject amongst the younger generation. The Naked Box campaign succeeded in getting that conversation started, with almost 800,000 young people taking part and sharing it all over their social media accounts.
The parts gallery
'Am I normal?' - one of the most googled questions by teenagers. So with the internet convincing them they're either a) dying or b) in need of cosmetic surgery, how can we really promote body confidence?
Cue The Part Gallery – a celebration of all types of anatomy, showing young people that ‘normal’ comes in all shapes and sizes.
Put it on right
‘How do I put a condom on?’ – another question most Googled by teenagers. So to make those moments a little less daunting, this scrolling site for Durex provided a fun, animated guide on how to put a condom on right. Watch the video to see how the animation came to life as they simply scrolled down the page.
Master your moves
‘How do I last longer in bed?’ – the third most Googled question by teenagers. The internet would take them to scary articles and surgical ‘fixes’. This game provided a fun, lighthearted alternative. The player’s mission? To last as long as possible before ‘game over’, with tips to help them along the way.